Shopper


Mystery Shopping Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Shopper Publication

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Consumers Publication

2022 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Shopper Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Holidays Survey

Happy Holiday Stress! Holidays Are a Stressful Time for Many

Inflation is making things difficult, but Canadians aren’t ‘Ho Ho Holding’ on holiday spending
Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Media Publication

Canada’s Most Influential Brands of 2021 Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2021.
Media Publication

The Most Influential Brands in Canada, 2021

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
Food & Beverage Publication

CHATS 2022: Evolving Consumption Trends in the Midst of a Pandemic

Revisit our on demand webinar to hear insights mined from this year’s edition of our annual Canadian consumption habits and attitudinal trends report.