Society

Is Canada the Canary in the Coal Mine? Welcome to the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.

Ensure you're there for this top-tier marketing event to discover key insights and the defining criteria that propel a brand to a status of influence in today's world.

The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.

Join us as we outline highlights from our macro forces investigation through the Consumption Culture Compass framework to navigate a successful 2024 path forward.

Our body of research will be highlighted during this year’s conference.

Lack of government cooperation and lack of accountability identified as the two most significant barriers to developing and implementing a long-term plan for Canada’s health workforce.

Ipsos’ Naumi Haque, SVP and lead for the Ipsos Essentials program, will introduce the different segments of consumers and share how best to appeal to them with sustainable offers.

On November 22, join Cynthia Pachovski, CEO of Ipsos in Canada, to discuss how marketers must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.