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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Canadians Optimistic for Blue Jays Postseason Hopes as
Optimists Outweigh Pessimists by 4 to 1

Among those with an Opinion, Eight in Ten (82%) Believe the Toronto Blue Jays will Make the Playoffs, 14% Say They'll Win the World Series
Trends & Prospective Survey

Three Quarters of Canadians (76%), GTA Residents (73%) Support Potential Toronto Olympic Bid for 2024 Summer Games

Canadians Emphatic they want Funding for the Bid to come from
Corporations (90% support), Not Taxpayers Money (39% support)
Trends & Prospective Survey

Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired

Half of Pre-Retirees Say They Will Miss a Regular Pay Cheque When they Retire (49%), But in Reality, Only One in Four (26%) Retirees Say They Do
Trends & Prospective Survey

Ontarians See Real Estate Market Strengthening as
Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Trends & Prospective Survey

As Canada Celebrates its Birthday, Eight out of Ten Canadians Confess that "Eh" is in their Vocabulary

But No, We Don't Live in Igloos - in Fact Most Canadians
Have Never Even Been in One
Trends & Prospective Survey

Congestion and Gridlock Remain Top Concern for Toronto Residents, According to Survey Conducted on Behalf of the City of Toronto

After Media, Mayor Tory Viewed as Most Credible Source for Information About Road Closures
Trends & Prospective Survey

Nearly One Half (47%) of Canadian Drivers Admits to
Driving While Distracted, Driving on Auto-Pilot (45%)

Eating or Drinking While Driving (61%) The Biggest Self-Confessed Culprit,
While Most (80%) See Other Drivers Talking or Texting on their Cellphones
Trends & Prospective Survey

Most (84%) Canadians Continue to See Owning a Home as a
Good Investment

Nearly Half (44%) of Prospective Homebuyers in Next Two Years are
First-Time Buyers
Trends & Prospective Survey

Most (87%) Canadian Travelers say Europe is a Dream Vacation

Seven in Ten (70%) Believe that on a Direct Flight,
Europe Doesn't Seem so Far Away
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