Trends & Prospective


Ontarians (92%) see Public Register of Licensed Trades Professionals as Important Tool that Protects Consumers

Nine in Ten (86%) Likely to Use the Register Next Time they Hire a
Skilled Trades Professional

One Quarter (23%) of Homeowners with a Wooden Deck Have Never Fully Inspected It for Safety

One in Ten (11%) Fear their Deck Could Collapse at Any Time;
Say the Safety of Their Deck Prevents Them from Using It (12%)

Half (50%) of Canadians Not Confident They'll Have Enough Money to Retire Comfortably

Two in Five (40%) Stress About Saving for Retirement

Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

Half (50%) of Canadians Have Been Exposed to Eating Disorders, Whether It's Someone They Know or Themselves

One in Three (35%) Canadians Admit They Wouldn't be able to Recognize the Signs of an Eating Disorder in a Friend or Family Member

Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say "No Thanks"

Boomer Generation Wants to be Financially Independent in Retirement

Ipsos Reid and Reader's Digest Release Annual Trusted Brand(TM) Survey

Canadians Continue to Remain Loyal to Brands They Trust Most

One in Three (32%) Canadians Will Have Healthy Living New Year's Resolutions for 2015

Biggest Challenges to Healthy Lifestyle are Managing Cravings, Staying on Track During Special Occasion and Staying Motivated