Trends & Prospective


One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year's Resolution

Two in Ten (18%) Would Purchase a Gym Membership to Achieve Their Goal

Three in Ten (27%) Canadians, led by Albertans (46%), Describe 2016 as an Annus Horribilis

Negative Verdict Driven by Too Many Terrible Things Happening in the World (58%), Their Own Personal Financial Situation (48%) and
the Election of Trump (45%)

Majority (53%) of Canadians Now Believe Canada Should End Formal Ties to the British Monarchy when Queen Elizabeth II's Reign Ends, Up 10 Points

Those who have seen Netflix "The Crown" Series more Favourable towards the Monarchy, But Still Favour Severing Ties

Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey

Two in Three (68%) Canadians Maintain that it's the "Christmas Season", Instead of More Inclusive "Holiday Season" (32%)

Canadians Place Vladimir Putin (83%) ahead of Donald Trump (80%) atop Santa's Naughty List

Individual Canadians (92%), Their Spouses/Partners (92%),
Obama (82%) and the Queen (82%) Top Santa's Nice List

Most (80%) Canadians Believe Impaired Driving by Alcohol or Marijuana Should Be Treated Equally under the Law

Only four in ten (42%) say government has adequately considered impact of legalizing marijuana on road safety;
Most (82%) say there needs to be reliable system of detecting drivers who are high before making marijuana legal

One in Four (24%) Canadians Admits to Having Driven while Legally Considered to be Impaired by Alcohol

Four in Ten (48%) Canadians Believe the Legal Limit for What Constitutes Impaired Driving is Too Low in Canada

Nearly One in Three (29%) Canadians Are Distracted at Work Due Issues Related to Financial Health

Canadians Feeling Uncomfortable Amounts of Stress, Mostly Resulting from Financial Challenges