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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Christmas Poll 2015

Santa's Approval Rating Decreased Compared to 2014
Trends & Prospective Survey

Nine in Ten (90%) Canadians Intend to Spend Same (53%) or
Less (37%) on Holidays than One Year Ago

Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago
Trends & Prospective Survey

One in Ten (9%) Canadians Do Not Have Internet Access at Home

Relevance (49%) Trumps Cost (30%), As Main Reason for Canadians Not Subscribing to
Internet at Home
Trends & Prospective Survey

The `Perils' of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

Estimates of Percentage of Wealth the 1% Hold, Number of Immigrants and Atheists in Canada Radically Out of Step with Reality
Trends & Prospective Survey

A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

Three Quarters (73%) of Canadians Like the Convenience of Buying Gifts Online
Trends & Prospective Survey

Organ Donation Presumed Consent Report

Trends & Prospective Survey

Just 22% of Canadians Aged 55 to 75 Believe Public Pension Plans Will Provide Them with Adequate Retirement Income;
Majority (58%) Worries They've Outlive Their Savings

Six in Ten (61%) Canadians Confess They Don't Know Much About Annuities; Small Quiz about Annuities Confirms Canadians Have a Gap in Knowledge
Trends & Prospective Survey

Millennials Most Likely to Describe Travel Personality as `Explorer' or `Luxury'

Older Generations More Likely to Describe Travel Personality as `Budget' or `Planner'
Trends & Prospective Survey

One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Three in Four (76%) would Consider Shopping on their Mobile Phone While Commuting
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