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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

In Wake of Constitutional Crisis,
New Survey Demonstrates that Canadians Lack Basic Understanding of our Country's Parliamentary System

Half of Canadians (51%) Believe the Prime Minister is Directly Elected by Voters
and Three in Four (75%) Don't Know Who Canada's Head of State Is
Trends & Prospective Survey

Most Ontarians Think Toxic Chemicals Exist in their Environments (77%) and Personal Products (76%)

Almost All (96%) `Support' Provincial Government's Strategy
to Reduce Toxic Chemicals in Ontario;
Most (67%) Say The Current Economic Situation Has Not Caused Them
to Re-Think Their support
Trends & Prospective Survey

A Majority (51%) of Fathers Say Their Transition to Fatherhood Would Have Been Easier
Had They Been Better Informed

But Most Knew How to Burp Their Child (88%)
and Change a Diaper (80%)
Trends & Prospective Survey

Most (95%) Canadian Homeowners Want Universal
Standards for Proving Claims of Being `Green'

Only 4% accept unproven green product claims to be true
Trends & Prospective Survey

Spinning Their Wheels in Winter:
Four in Ten (43%) Canadians Driving on Thin Ice
By Not Installing Snow Tires

Trends & Prospective Survey

Most Canadians To Maintain (69%) or Increase (13%) Their Charitable Contributions This Christmas

Despite Wide-spread Belt Tightening, Most Say They'll Give `Same' (69%) or `More' (13%) to Charity this Year;
Most (76%) Hope for Charity in the Stocking this Christmas
Trends & Prospective Survey

Strange Bedfellows: Three in Ten (30%) Cellphone Users Sleep With their Phones Beside their Bed

More Men (36%) Than Women (24%) Admit This is the Case
Trends & Prospective Survey

А la veille du 90e anniversaire de la fin de la Premiиre guerre mondiale, un sondage national Institut du Dominion-Ipsos Reid йvalue les connaissances des Canadiens а propos de la Grande Guerre

Moins de la moitiй (46%) des Canadiens savent que le Jour du Souvenir commйmore la fin de la Premiиre Guerre mondiale
Seulement 16% des Canadiens ont rйussi а identifier les pays contre lesquels nous avons luttй dans la Premiиre Guerre mondiale
Trends & Prospective Survey

Of Cats and Dogs: Pet Owners in Canada more Likely To Have Fido Licensed and Tagged than Felix

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