Trends & Prospective

Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types

Canadian Men (68%) and Women (71%) are Equally as Likely to Agree

Six in Ten (57%) Canadians believe Abortion Should be Permitted
Whenever a Woman Decides She Wants One, Up from 36% in 1998

One in Three (31%) Canadians Agree that Rising Interest Rates Could Push them Closer towards Bankruptcy

Canadians Who Overspent on Holiday Shopping Did So by an Average of $397

Most (85%) Canadians Support Landmark Supreme Court Decision Granting Canadians a Physician's Assistance to Die When Certain Criteria are Met

Six in Ten (56%) Subscribers Find Someone More Attractive Based on
Shows They Like

Three Quarters (73%) of Cat Owners and Four in Ten (43%)
Dog Owners Say they Never Brush their Pet's Teeth, Despite Acknowledging they Should (76%) to Keep them Healthy