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Trends & Prospective

Trends & Prospective

Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.

12.29.25

Trends & Prospective Survey

Canadians on Colorectal Cancer

Familiarity with Colorectal Cancer Lags Other Cancers, But Canadians Believe Cancer can be Cured, Prevented with Healthy Lifestyle, Early Detection

03.30.16

Trends & Prospective Survey

What Canadian Donors Want

Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types

03.08.16

Trends & Prospective Survey

More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%)
While on Vacation

03.08.16

Trends & Prospective Survey

Seven in Ten (70%) Canadians Believe Gender
Inequality Exists in Canada

Canadian Men (68%) and Women (71%) are Equally as Likely to Agree

02.24.16

Trends & Prospective Survey

Canadians Among Most Progressive in Endorsing a Women's Right to Choose

Six in Ten (57%) Canadians believe Abortion Should be Permitted
Whenever a Woman Decides She Wants One, Up from 36% in 1998

02.24.16

Trends & Prospective Survey

Half (48%) of Canadians are Less than $200 Away Monthly From Being Financially Insolvent

One in Three (31%) Canadians Agree that Rising Interest Rates Could Push them Closer towards Bankruptcy

02.19.16

Trends & Prospective Survey

Number of Canadians Who Overspent During Holidays Rises
(41%, Up 6 Points), Now Looking to get Back on Track by
Slashing Expenses

Canadians Who Overspent on Holiday Shopping Did So by an Average of $397

02.12.16

Trends & Prospective Survey

Eight in Ten (80%) Canadians Support Advance Consent to Physician-Assisted Dying

Most (85%) Canadians Support Landmark Supreme Court Decision Granting Canadians a Physician's Assistance to Die When Certain Criteria are Met

02.11.16

Trends & Prospective Survey

Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Six in Ten (56%) Subscribers Find Someone More Attractive Based on
Shows They Like

02.04.16

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