Trends & Prospective


Amid Low Interest Rates and Volatile Markets,
Saving for Retirement Remains #1 Financial Priority for Canadians

Most (75%) Canadians Worry about Balancing Today's Financial Needs with
Saving for Tomorrow

Canadians Expect 2016 Will See Their Debt Decrease,
Net Worth Increase

But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet

Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms

The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential

Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle
Later than Usual Given Winter's Late Arrival

Three In Ten (29%) Drivers with Snow Tires Still Haven't
Completed the Task

Reflecting on 2015, Looking Ahead to 2016

Less than Four in Ten (36%) Canadians Think it was a Good Year for the Economy

Safety Poll 2015

Canadians Feel Relatively Safe in All Public Places

Three in Ten (31%) Canadians Will Set A New Year's Resolution, Yet Three Quarters (73%) Eventually Break Them

Nine in Ten (88%) Are Always Looking for Ways to Improve Overall Well-Being