Trends & Prospective

Weekly Online Usage Has Increased 46% To 12.7 Hours Per Week Among Internet-Using Canadians

However, Most (59%) Don't Think Canada Can Afford To Spend The Additional $12 Billion A Year That Concert Organizers Are Calling For
Only 37% Think Canada Contributes Too Little To African Poverty Relief

One In Ten Canadians (9%) Think About Taking An Ultimate Dream Trip Every Day -- Half (51%) Think About It At Least Once Every Couple Of Months Or More Often
Canadians Have Very Different Dream Vacations-- But, From A List of 7 Choices, The Most Common Is "Sightseeing In Europe"(27%)"

One In Seven (14%) Have An HD Ready TV Set, But Just 40% Of Them Have The Top Box To Receive HDTV Channels
Two In Ten (19%) Without An HD Ready TV Plan To Buy One

Canadians On Renovating And Relaxing

Most Canadians Thoroughly Clean Their Home At Least Weekly