Trends & Prospective

"Owners" (61%, Up 1 Point) Are Being More Fair And Reasonable Than "Players" (14%, Down 6 Points) In Eyes Of Canadian Public

A Study Of Parents With Children In Grades 1-9 Reveals That Parents Hold A Wide Range Of Views When It Comes To Things Like Homework, Scholastic Achievement, Early Learning, Educational Goals, And After School Activities

Seven-In-Ten British Columbians Place Importance On Canada's Performance At International
Sporting Events
British Columbians Divided On Their Satisfaction With Canada's Olympic Performance In Athens

60% Of Those 55 And Older Are Now Online

Half Of Canadians (50%) Think Season Will Be Cancelled Because Of Collective Bargaining Impasse
Players (52%), Not Owners (21%) Will Be Blamed If There Is NHL Shutdown, And Owners (60%)Viewed As More Fair And Reasonable Than Players (20%)
Most Canadians Confident That NHL Will Rebound From Dispute

And 76% Of Those Canadians Have Up To 14 Days Left At The End Of The Year

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One In Four Canadians (26%) Are Currently Trying To Lose Weight Or Would Like To Lose Weight Through Diet
One-Third Of Carb-Watchers (34%) Look To Cut Back On Alcoholic Beverages As Part Of Their Dieting Plans
And, 23% Of All Canadians Indicate Likelihood To Buy An Alcoholic Beverage That Has Zero Carbs