Trends & Prospective


The Cranium Fun Study:

Half (47%) Of Canadians Interested In Playing A Board Game On Christmas Day
Four In Ten (44%) Say They Have The Most Fun With Their Partner or Spouse

Canadians On The Move For Holiday Season:

More Than Half (54%)Of Canadians Will Travel Over December Holiday Season For Travel...Looking Ahead To March Break, Six In Ten (62%) Will Be Taking A Trip In The 2004 Winter Months
Travel Related Internet Use On The Rise

Canadians (84%) Agree Buying Travel Insurance Is Worth The Cost To Have Peace Of Mind On Vacation

Yet, Only Sixty Percent Of Those Who Travel Internationally Regularly Purchase Travel Insurance - Three in Ten `Never' Purchase Travel Insurance
One-Quarter (24%) Believe That Their Medical Expenses Would Be 100% Covered If They Were To Have A Medical Emergency While Abroad

Are Canadian Women Comfortable in Their Skin?

Nine in Ten (92%) Women Aged 35 to 49 Say They Are
89% Describe Being Comfortable in Your Skin as Meaning Being Happy with Who You Are Both Inside and Out

Home Improvements (61%) Top Choice if Canadians Were Given $100,000 To Spend

However, They Would Only Need About $62,000 To Make Their Current Home Improvement Dreams Come True
Kitchen (29%) Tops List of First Improvement Area to Tackle

The Cranium Fun Study:

Over Nine in Ten (95%) Canadians Believe Having Fun Leads to a Healthy, Successful Life, While Eight in Ten (80%) Say They Have Enough Fun in Their Own Life
Mike Myers (25%) and Jim Carrey (24%) Tie for Canada's Minister of Fun
One in Three (33%) Would Have Most Fun Playing a Board Game

Parents (86%) Viewed by Ontarians as Most Important Factor in Development of Proper Social Values in Children

Half (52%) Believe Parental Encouragement and Involvement Contributes Most to Educational Success, Teachers (28%) Place Second
52% Believe All Schools Would Improve if Parents Could Freely Choose the School for Their Child