Trends & Prospective

Largest Number of Canadians (33%) Choose British Columbia as their "Priceless Summer Vacation Destination"

63% of Regular Service Attenders say the Media does a "Poor Job" in its Coverage Of Faith And Religion . . . And 50% Say Faith and Religion Receives Less Coverage Than It Should--These Perceptions Remain Unchanged From 1998
Three Quarters (74%) Of All Canadians Believe the Media Can Encourage Religious Tolerance

Equivalent Numbers Say They Will Vacation in Their Own Province (35%) or Elsewhere in Canada (44%) this Summer

8 in 10 (78%) of Canadians Own a Barbecue--of those, Majority (67%) Say Men are Better Barbecuers and Most (45%) Choose Jim Carrey from Celebrity List to Host their Backyard Barbecue

Half (50%) of Canadian Cottage owners Looking for Peace and Tranquility at the Cottage, 38% Looking for Quality Family Time

Fifteen Percent (15%) of Cottage Owners Have Asked Neighbours to Keep the Noise Down
Four in Ten (44%) Cottage Owners "Strongly Oppose" New Development, while a Majority (55%) of Canadians Likely to Purchase a Cottage Favour New Development

News (35%) is the Most Frequently Watched Type of Program; Nine in Ten (92%) Say Image Quality is Important, While Seven in Ten (72%) Would Buy an HDTV if Money Were Not an Issue

However, of Those with Cars, A Majority (53%) Say They Most Often Use a Commercial Carwash

Cars Washed on Average 3 Times Per Month

Nearly Half (48%)of Husbands/Partners Feel the Naming of a Rose Would be Less Impressive than Giving a Vacuum

Four in Ten (42%) Canadians Buy the Card and Gift for Their Spouse's Mother

Three in Ten (30%) Say it's Work-Life Balance-- Challenge of Job (14%), Level of Responsibility (12%) Follow