Trends & Prospective


Canadians and Their Relationships Go to the Movies

"My Big Fat Greek Wedding" (41%) Top Choice To Describe Current Relationship, While "Pretty Women" (36%) Top Selection to Describe Ideal Relationship

Home Wreckers and Who's Fault Is It?

Just Under Half (45%) of Canadians say Women Who Have Affairs With Married Family Men are Home Wreckers
However, Half (51%) Agree That Men are More Likely Than Women to Initiate an Affair
But Canadians Not as Surprised as in Past If a Woman (79%) or Man (76%) Leaves Spouse for Another

One in Three (34%) Ontarians Likely to Watch This Year's Super Bowl

With One-Third (33%) of Viewers Likely to Also Bet on the Game
Bets Likely to be Personal with Friends (64%) or in an Office Pool (24%)
In General, One in Six (17%) Ontarians Bet on Sporting Events, with Football (63%) and Hockey (60%) Most Popular

Girl Guide Cookies and Canadians

Two-Thirds (67%) of Canadians Report Eating a Chocolate or Vanilla Girl Guide Cookie
For Half (48%), Favourite Way to Eat Girl Guide Cookies is a Bite/Nibble at a Time, Eating Filling First (22%) Follows
Half (52%) Say Milk is Favourite Beverage to Have with Girl Guide Cookies

A Reader's Digest Poll: Trusting In What May Happen In 2003

Canadians Trust 2003 Will be Good Year for Their Families
Canadians Also Optimistic Regarding Outlook for Jobs/Economy in 2003
However, Many Canadians Don't Think World Will Be a Safer Place During Coming Year

What Younger Canadians (18 to 34) Want As Gifts This Holiday Season for the World and Themselves

World Peace (36%) Tops Global Wish List, Spending Time with Friends/Family (14%) and Personal Happiness (14%) Top Emotional Wish List, While a New Car (19%) Top Material Gift Wish List

Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than September 11th (33%) . . .

Half (52%) Say They Will Attend a Formal Remembrance Day Service This Year (Down from 58% Last Year)
Three-Quarters (75%) Agree With Minister of Defense That Canadian Military Budget Needs to be Increased
A Majority (53%) Want Military to be Better Funded and Equipped All Purpose Armed Force As Opposed to Other Options

New Zealand (36%) Tops Wish List of Most Exotic Winter Travel Destination followed by Tahiti (23%), Rio de Janeiro (14%) and Thailand (11%) According to Canadians

However, Canadians are Most Likely to Travel within Canada over Holiday Season (33%) or in Winter/Spring of 2003 (26%)
While a Majority (55%) Say they Plan Months in Advance, One in Five (19%) Say they Plan Vacations Only Days in Advance (4%) or on the Spur of the Moment (15%)
Canadian Personalities Jim Carrey (28%), David Suzuki (20%) Rate As Good Vacation Guests