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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

One In Four (25%) Ontarians Are Likely To Bet On The Outcome Of The Stanley Cup

A Majority (53%) Bet On The Outcome Of Sporting Events Because It's Something They Do With Friends/People At Work, Others Say It's Fun And They Enjoy It Win Or Lose (38%)
Trends & Prospective Survey

Women At Midlife: Crossroads or Crisis?

How Are Women 35+ Coping With The Challenges and Issues They Face As They Age?...
Trends & Prospective Survey

A majority of Canadians believe that pest, Weed and Plant disease control products for the home are necessary and safe when used properly

Public split on whether government should act to prohibit the sale and use of these products, with significant regional differences
Trends & Prospective Survey

Canadians' Lack Knowledge About Vimy and Other WWI Events

Six in Ten (60%) Canadians Failed a Three Question Quiz Testing their Knowledge of Canada's Involvement in the First World War
Trends & Prospective Survey

Six-in-Ten (59%) Canadians Report Having Signed an Organ Donor Card or Drivers License Donor Designation

BC (71%) Leads the Way
Trends & Prospective Survey

Many Canadians Face Mobility Challenges

Many Canadians Face Mobility Challenges
Trends & Prospective Survey

2nd Annual Ipsos-Reid / Comedy Network April Fools Day Poll

Jim Carey (12%) and Wayne and Shuster (8%) Chosen as Favourite Canadian Comedians
Trends & Prospective Survey

Covert Operations - Almost One-in-Five Canadians (17%) Secretly Clipping Flowers from Others' Gardens

One-in-Five (19%) property owners feel the need to compete with neighbours for the best garden/lawn
Trends & Prospective Survey

Some of Life's Irks

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