TTRA Annual Conference

Join Ipsos at the 53rd Annual Travel and Tourism Research Association International Conference in St. Louis, Missouri. This year’s conference theme is “Gateway to the Future: How research, data & technology are changing the way strategic decisions are being made by destination & tourism organizations.“

Be sure to join us on June 14 to hear more about Data-Driven Marketing. In this session, attendees will learn how Destination Vancouver refocused its research to better understand local consumers and domestic travelers’ needs as travel restrictions were imposed and modified throughout the pandemic and how Destination Vancouver quickly adapted and pivoted its marketing strategy multiple times with the highly successful #LoveVancouver and #ThisIsVancouver campaigns. These campaigns were so impactful that they earned Destination Vancouver the title of Marketer of Year in British Columbia for 2022. Looking to 2023 and beyond, this session will also share insights on how Destination Vancouver is continuing to evolve its research and marketing strategies to further build upon the momentum created locally and domestically while welcoming back international tourists.

Speakers:

• David Angotti (Moderator)Amplify by StaySense, Founder
• Julie Christine Marchand (Speaker)Ipsos, Vice President
• Eugene Chu (Speaker)Destination Vancouver, Research and Business Insights
• Lauren Cleland (Speaker)Visit Savannah, Director, Marketing and Data Intelligence
• Frida Bahja (Speaker)Visit Savannah, Research Manager

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