What the Future: Wellness – Canadian Edition

Wellness isn’t just a healthcare story anymore — it’s a business story.

Across Canada, people are taking health into their own hands — managing physical, mental, and emotional wellness through a growing mix of technologies, platforms, and personal practices. This shift is reshaping expectations across healthcare and beyond, with implications for food, retail, travel, technology, insurance, entertainment, and more.

What the Future: Wellness explores what this transformation means for organizations across sectors — and why the future of wellness demands attention from brands, employers, and innovators alike. From AI-powered diagnostics and virtual-first care to mental health support and lifestyle design, new definitions of wellness are emerging — and so are new questions about who shapes it, who pays for it, and who gets access.

Revisit our thought-provoking webinar featuring exclusive Canadian data from our Future of Wellness study, presented by Diane Ridgway-Cross, lead of Ipsos Strategy3 Canada, the firm’s strategic advisory practice. Diane was joined by expert voices from across industries who are helping shape what wellness looks like today — and where it’s headed next.

Featuring expert perspectives from:

• Daniel Shearer, Chief Marketing Officer, Maple
• Katherine Hay, President & CEO, Kids Help Phone
• Sameer Dhar, Founder & CEO, Nia Health
• Susan Dong, Executive Director of Brand, Destination Canada
• Danyal Syed Ali, Head of Consumer & Customer Insights, IKEA Canada
• Paula Allen, Global Leader of Research, TELUS Health

Download our detailed report!

About Ipsos Strategy3
Ipsos Strategy3 is the global strategic advisory arm of Ipsos, focused on helping organizations unlock growth, drive transformation, and prepare for the future. The practice blends deep sector expertise with customer-centric insight to inform decisions across brand strategy, innovation, customer experience, and foresight.