When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)
The findings further show that the reason for collecting the data has little impact on concerns over privacy. A majority are uncomfortable with their Internet service provider using their browsing history to improve or develop new services and products (54% agree, 30% strongly, 24% somewhat) or with providing it to law enforcement agencies if they request it to help with their investigations (53% agree, 32% strongly, 21% somewhat) even if the data is provided as anonymous metadata (52% agree, 32% strongly, 21% somewhat). Concern is highest among 35 to 54 year olds who are more concerned over the use of their browsing history to improve or develop new services and products (63% agree, 34% strongly, 29% somewhat).
Three in five Canadians (62%) say they are aware that the federal government passed new anti-spam legislation that requires any individual/business to obtain expressed consent from recipients of their commercial electronic messages. The same proportion (64%) have, either at home or at work, received e-mails from Canadian organizations asking them to give their consent so that they can continue to send them messages. Awareness of the legislation is lowest among 18 to 34 year olds (50%) and only half (48%) of this age group recall receiving an e-mail requesting consent.
Seven in ten (67% agree, 33% strongly, 34% somewhat) Canadians who recalled receiving email asking for their consent agree they took advantage of the opportunity to carefully select which organizations could continue to send them email. Those who have received requests for consent say that they provided consent to an average of 55% of the requests. Three in five (62% agree, 18% strongly, 44% somewhat) think the new legislation will work and that Canadians will get less Spam as a result, while just 16% disagree (5% strongly, 11% somewhat).
These are some of the findings of an Ipsos Reid survey conducted between August 19 to August 22, 2014, on behalf of the Canadian Internet Registration Authority (CIRA). For this survey, a sample of 1,000 Canadian adults was surveyed online via the Ipsos I-Say Panel. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/-3.5 percentage points, 19 times out of 20, of what the results would have been had all Canadians been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Mike Colledge
President
Ipsos Reid
Canadian Public Affairs
(613) 688-8971
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
