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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Publication

#NotAJoke. Branded Entertainment Oscars Style

February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
Media Measurement Survey

American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

A Majority (69%) of Parents Are Comfortable with Content Kids Are Exposed to on Streamed Video Subscription Services
Media Measurement Survey

Most (73%) Global Citizens Say They've Never Been Informed
of a Breach of their Personal Data

Nearly Half (47%) of Those Who Had Data Compromised Suffered No Financial Losses
Media Measurement Survey

Canadians and their Views on Canadian Technology Innovation

A special report prepared for Global News
Media Measurement Survey

Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
Media Measurement Survey

Radio Sector Tunes in to Richer Insights with TouchPoints

CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution
Media Measurement Survey

Le secteur de la radio se met а l'йcoute d'aperзus plus riches grвce а TouchPoints

CBS (Canadian Broadcast Sales) et la radio de Radio-Canada sont les toutes derniиres entreprises а donner leur appui а la nouvelle solution de recherche multimйdia
Media Measurement Survey

Ipsos Study: Deloitte Predictions 2015 Survey Results

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