While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Toronto, ON - According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.

Nine in ten (86%) growers `agree' (47% strongly/39% somewhat) that `weed resistance is of increasing concern' for them, while just one in ten (12%) `disagree' (3% strongly/9% somewhat) and 1% don't know if this is a concern.

A similar nine in ten (89%) `agree' (54% strongly/35% somewhat) that `they will modify their growing practices to address herbicide resistance on their farm', while fewer than one in ten (9%) `disagree' (3% strongly/6% somewhat) and 1% aren't sure if they will.

While most growers are aware of and are taking preventative measures to combat herbicide resistance, fewer than half (44%) actually suspect that there are any weeds on their farm that they suspect as being resistant to herbicides, while more than half (55%) don't have this suspicion and 1% don't know.

Nearly all (96%) growers `agree' (67% strongly/29% somewhat) that `they use herbicides from more than one herbicide group in their herbicide program to manage their weeds' while just 4% `disagree' (2% strongly/2% somewhat) that they do this.

Similarly, nearly all (98%) `agree' (74% strongly/23% somewhat) that `crop rotation is an effective weed resistant management strategy' compared to only 2% who `disagree' (1% strongly/1% somewhat) that this is an effective strategy.

These are some of the findings of an Ipsos Reid poll conducted between December 14th to 23rd, 2013 on behalf of BASF Canada Inc. For this survey, a sample of 500 farmers from Ipsos' producer panel was interviewed via telephone. To be eligible, producers had to grow a minimum acreage dependent on region. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-4.3 percentage points, 19 times out of 20, of what the results would have been had the specified population of producers in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Marinus Van Dijk
Senior Vice President
Ipsos Reid
519.780.4701
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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