Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
Providing accessible design for people with disabilities, including the world's ageing population, is a growing market. People with disabilities have considerable purchasing power, so inclusive design can significantly increase a brand's market share while demonstrating its commitment to diversity and inclusion. In addition, accessible UX simplifies the user experience and appeals to a wide range of users, as demonstrated by features such as speech-to-text technology and hands-free voice control.
Download our detailed paper to discover key learnings from our Ipsos UX team, including:
- Why accessible UX is so important and three key reasons to make it a priority.
- What things to consider when designing to support assistive technology.
- Advice for conducting accessibility research and how to make it successful.
- How to get started with accessible UX.
We also share a recent case study exploring the online job search experience for users with disabilities. Ensuring that the online job search and application process are accessible has huge implications for the wellbeing and security of people with disabilities. The results of our study reveal additional learnings, including around the design, navigation and language used on websites.
