Insights Hub

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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All content

  • Internet Publication

    2019 CIGI-Ipsos Global Survey on Internet Security and Trust

    With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
  • Survey

    What worries the world - May 2019

    What Worries the World is a Global Advisor survey in 28 countries. tracking whether people think their country is on the right/wrong track and what their top concerns are. This quicklinks document provides the latest global summary of the survey findings and links to the full decks for each country, in different languages.
  • Tourism Publication

    Holiday Barometer among Europeans & Americans

    Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.
  • Survey

    Vacances d'été : les Européens toujours plus attirés par les destinations "nature"

    Europ Assistance et Ipsos publient la 19ème édition du Baromètre annuel sur les vacances d'été, visant à identifier les intentions de départ des Européens et des Américains. En 2019, les prévisions pour les vacances d’été voient une consolidation dans la majorité des pays, avec un budget en hausse en Europe mais en baisse aux États-Unis et au Brésil.
  • Communities Publication

    Ipsos Update - June 2019

    June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
  • Customer Experience Publication

    Mind the gap: Why what a brand promises and what it delivers matter

    What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.