LUXURY NOW AND INTO THE FUTURE

An Ipsos point of view
Ipsos | luxury | Ipsos views

Luxury, Connectivity and timelessness – the way forward? Our point of view…

  • The connected watch market was created by Apple, and the Apple Watch has remained its pivotal axis ever since. How can luxury watch brands depart from this model and regain an upper hand? What are today’s strategies and what could be tomorrow’s new strategies?
  • How can technology match the timelessness and premiumness expected from a luxury watch? How to redefine the experience, be it consumer- and product-centric, and above all, how to stay true to luxury values while attracting next gen of luxury buyers?
  • And how can 2001: A Space Odyssey be a source of inspiration…?

The author(s)

  • Stephane Paoli
    Leading the Experience based expertise Ipsos in Switzerland
  • Jean-Pierre Carnevale
    Ipsos UU, Service Line leader, Ipsos in Switzerland

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