LUXURY NOW AND INTO THE FUTURE
An Ipsos point of view

Luxury, Connectivity and timelessness – the way forward? Our point of view…
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The connected watch market was created by Apple, and the Apple Watch has remained its pivotal axis ever since. How can luxury watch brands depart from this model and regain an upper hand? What are today’s strategies and what could be tomorrow’s new strategies?
- How can technology match the timelessness and premiumness expected from a luxury watch? How to redefine the experience, be it consumer- and product-centric, and above all, how to stay true to luxury values while attracting next gen of luxury buyers?
- And how can 2001: A Space Odyssey be a source of inspiration…?