Marken

Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

14.01.26

Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.

20.01.26

Artificial Intelligence Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth

16.10.25

Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

11.04.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

04.02.25

Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

02.12.24

Environmental, Social and Governance (ESG) Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters

14.11.24

Environmental, Social and Governance (ESG) Publication

The power of the ESG x Brand collaboration

Opening opportunities to positively shape expectations and drive brand success.

22.05.24

Ipsos | Ipsos views | Understanding consumption moments

Brands Publication

Understanding the context of consumption moments

A path to brand success.

11.12.23