Artificial Intelligence

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Promises and limitations.

Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.

Swiss Re partnered with Ipsos to conduct a global survey exploring consumer perceptions of Artificial Intelligence (AI) and Generative AI (GenAI) in the life and health insurance sector.