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Consumer Insight

Valuable vs Value Brands: Navigating trade-offs
Consumer Value Webinar

Valuable Brands vs Value: Navigating trade-offs

Discover human insight frameworks and explore cases to reveal what matters most when your consumer/shoppers are making choices under financial pressures.
Global Reach, Local Impact: Understanding Context and Adapting to Grow in Emerging Markets
Contextual Understanding Webinar

Ipsos Webinar | Global Reach, Local Impact: Understanding Context and Adapting to Grow in Emerging Markets

Uncover the secret to creating impactful local strategies with global reach in emerging markets. Join us to learn how to leverage consumer context for business success.
Ipsos | Ipsos Views | Customer
Market Research Publication

Why respondent centric research drives quality insights

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
Ipsos | Europ Assistance | Holiday Barometer | 2022
Consumer Behaviour Survey

A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer

Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
consumer consciousness | Ipsos
Customer Insights Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.
Future of Insights | Ipsos
Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.