Customer Experience

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

How to align brand promise and customer experience for business success

Delivering customer experience in the face of mask wearing

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.

Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Delivering customer experience in the face of mask wearing.

Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.