Digital


Digital Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Food & Beverage Publication

Flair Italy 2017 The Bespoke Reality

Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.
Ipsos Update Publication

Ipsos Update - April 2017

Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
Digital Survey

Ipsos Launches Connect:Digital to Help Brands Understand their Digital Communications Performance

Ipsos Connect expands digital offer with a new solution that allows brands to optimise creative, maximise brand impact and minimise media spend, in Partnership With Moat.
Gaming Publication

The New Faces of Gaming

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
Flair Publication

Flair Thailand 2017 Beyond the concerns

Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.

Europe Affluents Spend a Lot of Money Online

Europe’s Affluent regularly go on an online shopping spree.
Advertising Publication

Confessions of the Admen

In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
Affluent Survey

Five Hours Of Media a Day For The Global Affluent

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.