Market Research

Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.

In real life, who has time for two steps when you can do it in one?

Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.

Applife is Ipsos proprietary app using mobile for qualitative research.

Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.