Market Research


Sustainability Publication

Mapping the journey to sustainable pack: What consumers want

Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Global Trends Survey

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
Customer Experience Publication

Luxury and convergent commerce

Roundtable discussion hosted by Ipsos channel performance and customer experience.
Market Research Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
Online Research Publication

Embracing Mixed Mode Research

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Market Research Publication

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.

Ipsos in der Schweiz - Möchten Sie uns kennen lernen?

Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.

Ipsos acquired majority stake in reporting expert Data Liberation

Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.