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Swiss more nervous than excited about AI, and demanding greater transparency
Artificial Intelligence Press release

Swiss more nervous than excited about AI, and demanding greater transparency

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.
Swiss confident in meritocracy amidst lower national concern for inequality
Gender Equality Press release

Swiss confident in meritocracy amidst lower national concern for inequality

Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.
For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it
Demographic change Press release

For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it

This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.
A striking 78% of Swiss believe their country should not get involved militarily in Ukraine war
Public opinion Press release

A striking 78% of Swiss believe their country should not get involved militarily in Ukraine war

This study highlights the distinctive Swiss perspective that is deeply rooted in its longstanding tradition of neutrality, as the conflict in Ukraine enters its fourth year.
Swiss signal less urgency in climate change mitigation than global and European peers
Environment Press release

Swiss signal less urgency in climate change mitigation than global and European peers

The study explores perceptions of the risks posed from the climate crisis and identifies where responsibility for greater action lies. Over 23,000 people across 32 countries, including 500 participants from Switzerland, were surveyed.
The Swiss are divided on how to respond to US tariffs
US Administration Press release

The Swiss are divided on how to respond to US tariffs

A recent Ipsos survey in
collaboration with 'Le Temps' reveals that Swiss public opinion is divided over the impact and response to US tariffs, showing generational nuances in economic confidence and consumption behaviour.