Press Release

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.

Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.

This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.

This study highlights the distinctive Swiss perspective that is deeply rooted in its longstanding tradition of neutrality, as the conflict in Ukraine enters its fourth year.

The study explores perceptions of the risks posed from the climate crisis and identifies where responsibility for greater action lies. Over 23,000 people across 32 countries, including 500 participants from Switzerland, were surveyed.

A recent Ipsos survey in
collaboration with 'Le Temps' reveals that Swiss public opinion is divided over the impact and response to US tariffs, showing generational nuances in economic confidence and consumption behaviour.