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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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New global study: Today’s views that will shape tomorrow’s food
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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To Set Sail again for the Future, Ipsos Office in Guangzhou Moved to A New Place
On November 9, 2018, Ipsos Guangzhou Office celebrated its move to the new office in GT Land Plaza, Guangzhou. Ipsos China Chairman and CEO Lifeng Liu, President Alick Zhou, Managing Director Shaohui Chen, Weiying Cui, Haiyan Qi and over fifty brand customers attended the ceremony. They visited the new office with Ipsos Guangzhou employees and a number of guests.
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Ipsos | Consumer-centered as the Key to the Technology-driven Retail Industry
On October 23, 2018, Ipsos China Chairman and CEO Lifeng Liu and Ipsos China President Alick Zhou were invited to the 8th China’s Marketing and Market Research Summit, with the theme “Integration • Symbiosis”, organized by CMRA. In the event, Alick Zhou probed into such theme as “technology-driven retail industry”.
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Ipsos’ Oncology Molecular Diagnostics Portfolio Expands to China
August 2018 – Ipsos’ Healthcare Service Line has launched its syndicated Lab Mapping Study and Oncology Molecular Diagnostics (MDx) Monitor in China. Combined, these two studies will provide a comprehensive picture of the oncology biomarker testing landscape in China’s tier I and tier II cities in unprecedented detail.
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
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Ipsos News | Ipsos Global Head of Corporate and Leader Reputation Visited China and Interpreted Corporate Reputation Value
On May 21, Milorad Ajder, Ipsos’ Global Head of Corporate and Leader Reputation, arrived in Beijing and started his trip to China. Milorad Ajder's visit to China this time is designed to looking at the methods, perspectives, cases, and trends behind Ipsos' corporate reputation research, thus helping Chinese companies better understand corporate reputation and deliver the value of their corporate reputation.
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Ipsos News | JD Launched J-insight and the New Insight Project “Jing·Yipinjian” with Ipsos
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.