Welcome to Insight Out hosted by Ipsos UU. Each month, our hosts will interview dynamic experts from across the insights industry, including within Ipsos, to expose truths, evoke empathy and fuel business growth now and into the future.
Episode 8, November 2019: Microtargeting and Finding the Purple Unicorn with Jim Legg
These days growth is often dependent on finding the right, often narrow, segment of people who can make the biggest impact on your business. This requires spending time upfront with the right “representatives” to help understand the specific needs, wants and language of the group. But finding that microtargeted representative can be like trying to find a purple unicorn!
In this episode, April Jeffries speaks to Jim Legg, Global Head of Operations for Ipsos UU to explore the challenges and opportunities of microtargeting and discuss ways in which we can leverage technology to help connect us to the people we most need to talk to.
Episode 7, September 2019: The Minimum Viable Insight with Rollo McIntyre
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing.
In this episode, Emma Grand speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight.
Episode 6, August 2019: Building True Connections Online
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences.
Read more about this topic now: For the Love of Money.
Episode 5, July 2019: Must We Still Talk to People?
In this episode, Emma speaks with Sue Phillips, Global Service Leader Insights for Impact, about whether or not we need to talk to people anymore to reveal insights. They explore how the way we interact and engage has changed over the years, and how our thinking and approaches must evolve to keep up to this new reality.
Episode 4, June 2019: Woke Brands
In this episode, April speaks to Cristina Craciun, Ipsos’ Global Transformation Leader exploring the risks and rewards of having a Brand with Purpose. Does your brand live up to its mission and values? If it doesn’t, today’s value-driven generation will readily dismiss your brand.
Episode 3, May 2019: Discovering Disruptive Innovators with Andrew Leary
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users. #socialdata #innovation
Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
Episode 2, April 2019: Humans versus AI with Radhecka Roy
In this episode, we speak to Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload. Click here to read Radhecka's paper, Human Curation in an AI World.
Episode 1, March 2019: Contextual Breathing with April Jeffries
In our inaugural episode, April Jeffries, Global President of Observation with Ipsos UU, joins Emma for a conversation about a new philosophy called Contextual Breathing. Click here to watch her Pecha Kucha presentation.