Qualitative

WEBINAR: AI Moderators in Qualitative Research - Balancing Efficiency and Depth
Artificial Intelligence Webinar

WEBINAR: AI Moderators in Qualitative Research - Balancing Efficiency and Depth

Join our webinar on May 7 to learn how you get the best results in your qualitative research with a blend of human expertise and AI.
UNCOVERING OPPORTUNITIES TO IMPROVE QUALITY OF LIFE FOR PEOPLE WITH MS
Cases Publication

OTIVIO CASE: Uncovering opportunities to improve quality of life for people with MS

Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care
The Market | Ipsos Denmark
Market Research

Market

Ipsos case | Danish Crown | Portfolio Strategy | Digital Ethnography
Cases Publication

DANISH CROWN CASE: Key drivers and preferences for developing a portfolio strategy

Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
Insight Out | Podcast | Ipsos
Innovation Publication

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
Telenor| Developing a new universe of ads & testing an ad campaign | Ipsos
Customer Experience Publication

Telenor: New universe of ads & testing of ad campaigns

Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
Turning a Myriad of Data into Actionable Insights | Webinar | Ipsos
Curation Event

[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights

At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.