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Featured insights & publications
Reputation
Publication
The Reputation Council Report 2025
Ipsos Reputation Council Report 2025
08.10.25
Trends
Survey
Global Optimism Declines According to Ipsos Global Trends 9th Edition
06.10.25
Trends
Publication
Ipsos Update – October 2025
03.10.25
Brands
Ipsos Voices
Empathy: The new currency of Brand Connection
02.10.25
Inflation
Survey
What Worries Denmark? - September 2025
01.10.25
Trends
06.10.25
Global Optimism Declines According to Ipsos Global Trends 9th Edition
Show more
Brands
02.10.25
Empathy: The new currency of Brand Connection
Show more
Mental Load
30.09.25
Mental Load in Danish Households
Show more
All content
Mental Load
Publication
Mental Load in Danish Households
A quantitative study in collaboration with the Danish Women's Society.
30.09.25
Trends
Events replay
[Webinar Replay] KEYS: Global Trends - The Uneasy Decade
Watch the replay of our KEYS webinar, where the Ipsos Global Trends team will be launching the findings of our latest report.
25.09.25
Climate change
Survey
What Worries Denmark? - August 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
02.09.25
Shopper
Publication
ORKLA CASE: Shopper Decision Trees
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
26.08.25
Society
Survey
Ipsos Equalities Index 2025
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
21.08.25
Society
Survey
Ipsos Pride Survey 2025
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
14.08.25
Healthcare
Publication
Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
12.08.25
Climate change
Publication
What Worries Denmark? - July 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
01.08.25
Innovation
Publication
CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
08.07.25
Society
Publication
Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
03.07.25
Social Media
Publication
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
02.07.25
Society
Publication
What Worries Denmark? - June 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
01.07.25
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