Insights Hub

All content

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  Society Publication

  Ipsos Update – November 2025

  Healthcare, Indulgence, Risk … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  03.11.25
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  Reputation Publication

  The Reputation Council Report 2025

  Ipsos Reputation Council Report 2025

  08.10.25
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  Trends Publication

  Ipsos Update – October 2025

  Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.10.25
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  Mental Load Publication

  Mental Load in Danish Households

  A quantitative study in collaboration with the Danish Women's Society.

  30.09.25
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  Cases Publication

  ORKLA CASE: Shopper Decision Trees

  How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

  26.08.25
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  Healthcare Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  12.08.25
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  Climate change Publication

  What Worries Denmark? - July 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.08.25
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  Cases Publication

  LEGO CASE: Validating LEGO innovation by replicating real-life decision making

  Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

  08.07.25
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  Society Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

  03.07.25
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  Social Media Publication

  Short-Form Social Misfits

  The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

  02.07.25
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  Society Publication

  What Worries Denmark? - June 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.07.25
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  Generations Publication

  Ipsos Generations Report 2025

  The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

  10.06.25