Our latest Ipsos survey found a generational gap around gender identity and sexual attraction as well as country variety in supporting laws to protect LGBT+ people from discrimination, equal marriage and adoption rights. Here, we present the biggest insights into a global view on questions about LGBT+ Pride 2021.
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Here, we present to you the May 2021 update.
Expectations Index is back to its pre-pandemic level with gains for the 6th month in a row. Here, we give you the summary of our Confidence Index Survey that measures consumer attitudes on the current and future state of local economies, personal finance situations, savings, and confidence to make large investments.
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
