Thailand Auto Trends: The Rise of Chinese OEMs
Thailand Auto Trends: The Rise of Chinese OEMs

Thailand Auto Trends: The Rise of Chinese OEMs

Explore the shifting landscape of Thailand's auto industry with our latest POV, 'Thailand Auto Trends: The Rise of Chinese OEMs'.

In this new Ipsos PoV, discover how Chinese automakers are revolutionizing the market with cutting-edge technology, innovative style, and strategic insights into the booming EV sector.

While the rise of Chinese brands poses new challenges to the established Japanese leaders, this is a complex narrative of market evolution, not a simple takeover.

Delve into the Thai consumer's mindset, balancing excitement for modern tech against concerns of quality and longevity. Understand the crucial role of hybrids as the market navigates its readiness for an electric future.
 

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The author(s)

  • Alexandre de Saint-Léon - Ipsos
    Alexandre de Saint-Léon
    Global Service Line Leader, Automotive & Mobility Development
  • Mike VanNieuwkuyk - Ipsos
    Mike VanNieuwkuyk
    Global Head of Vehicle Quality, Ipsos in the US
  • Indra Chow
    Indra Chow
    Global Head of Pre-Launch solutions, Automotive & Mobility Development
  • Jason Kok - Ipsos
    Jason Kok
    Country Service Line Leader, Customer Experience, Thailand

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