Designing customer experiences that drive business success
Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
Our cases
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.
Read our newest POV on how to align brand promise and customer experience for business success.
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering a Return on Customer Experience Investment: ROCXI.