Fostering trust, advocacy and motivation among research participants.
The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.
Discover how our Creative Excellence experts at Ipsos helped Danish Crown with developing a new universe of ads for their brand 'Tulip' using Instant|Labs, here.
Read our newest POV on how to align brand promise and customer experience for business success.
Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
The power of positive representation for a better society and a more successful brand. Read our newest POV here.
This month we feature new research on women in advertising, wellbeing in India, updates on world opinion on globalization, economic recovery, exercise and sports, and more. Read the September issue of Ipsos Update here.
Here you can read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit, using Creative|Spark and qualitative focus groups.
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
In this paper, we explore whether a shift to remote patient management has impacted doctors’ perceptions of health care technologies and consider whether these ways of working will continue in the future. Here, we present to you the latest insights from the study.