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What Worries Denmark? - May 2022
Climate change is still the biggest worry among the Danes. However, inflation has now taken over as the second largest worry - leaving the war in Ukraine on a third place. Get more insights on what worries Denmark below.
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Global Perceptions of Inflation: Further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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DANISH CROWN CASE: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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What The Future: Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
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Will people cut down the amount of meat they eat for the planet?
While many adults globally are concerned about climate change, less than half said they’re likely to reduce their meat consumption this year.
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Climate change is a regular concern for half of people globally
In a new global survey, Ipsos found that climate change is a regular concern for half of people globally. Concern is notably higher in Latin American countries, with Colombia, Chile, Italy, Mexico and Argentina all leading the way as those who think about climate change most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
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Ipsos Update - May 2022
Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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LIVE EVENT: Power of People
Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
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What Worries Denmark? - April 2022
Climate change and the war in Ukraine continues to be the top worries for Danes in April. Get the latest insights on what worries Denmark below.