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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Here’s how people are feeling about inflation around the world
In 5 infographics, we give you what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
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LIVE EVENT: Unboxing Innovation
Learn how to better understand and work with innovation in your company.
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Ipsos Update - September 2022
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
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What Worries Denmark? - August 2022
In August, inflation continues to land on top worry with climate change and healthcare on a second and third place. Get the latest insights on What Worries Denmark below.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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More than one in five Danes find it difficult to manage financially these days
New global inflation polling by Ipsos finds that even though Denmark is among the countries where most people say they are doing alright, 22% of Danes are still finding it quite or very difficult to manage financially these days.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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BANG & OLUFSEN CASE: Mystery Shopping strengthen shop performance
Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.