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[WEBINAR 25/3] The Road to Sustainability: Bridging the Say-Do Gap
Join our webinar on 25 March 2021, where we will discuss The Road to Sustainability.
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Shaping 2025 and Beyond
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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Customer Perspective S3: An Ipsos podcast
Season 3 of our Customer Perspective podcast is out now. Here, you can hear about all things related to Customer Experience, and Channel Performance.
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First Impressions Matter: Develop stronger innovations
Understanding the power of spontaneous reactions to develop stronger innovations
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The Future of Travel - Panel Discussion
View our on demand webinar to hear trends in business and leisure travel, and impacts on customer loyalty programs, financial services and more.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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8 Social Insights That Helped Define an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.