It has been shown there are many factors that influence our impressions of people we meet for the first time. The attributes used to describe a person, their clothing, their physical attractiveness all strongly influence the first impressions we form. These impressions, in turn, influence subsequent behavior towards those people.
In First Impressions Matter, we show that the first impressions consumers form of a new product can determine whether they move forward to buy it or disengage completely. A good understanding of first impressions, therefore, is necessary for the innovation’s success.
We share new research into this topic and show how first impressions can provide insights into where to adapt communications or innovations to increase their success in market.