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Ipsos Update - July 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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75% of campaign success is driven by creativity: Test, optimise and validate in just 5 days!
We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.
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How to make sustainability drive 'good' AND your business performance
Now is the time to set the agenda or you will lose the race of the competitive advantage! For that purpose we have created a short 'check-list' to understand if your business is already on top of the sustainability game and in the race for tomorrow's consumer demand.
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World Refugee Day 2020
New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.
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Signals #8: Understanding the coronavirus crisis
This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.
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[Webinar 17/6] Qualitative research in an online world
Join our webinar Wednesday the 17th of June, where we will inspire you on how to utilize different digital approaches to qualitative consumer research – also when face to face research opens up again.
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Signals #7: Understanding the coronavirus crisis
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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[Webinar 11/6] Understanding the financial consumer: Risks and changing priorities
Join our webinar Thursday the 11th of June, where we will discuss the results from our resent study on changing needs and behaviour of consumers in relation to COVID19 and the financial sector.