Advertising

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Humanizing AI to Spark Creativity and Brand Success.

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking from Ipsos teams around the world.

Join our webinar on the 9th of February to learn how being a rebel in your brand communication pays off. How being a MISFIT in your category will help you stand out. And how you can make sure - from a very early stage - that your ads help and don't hurt your brand.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?