Advertising

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.

Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.

Discover how we helped Pandora optimise viewer attention in YouTube advertisements.

Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.