Brand Equity

Measuring customer effort is not enough | Ipsos
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Beyond gender | Advertising | Ipsos
Brand Awareness Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.
Most Influential Brands 2020 | Ipsos
Brand Awareness Survey

Most Influential Brands in Denmark in 2020

Google is the most influential brand in Denmark for the fourth consecutive year. In this report, you can learn more about the importance of influence and who, other than Google, prides the Top 20 list of the most influential brands in 2020.
Brand Experience | Ipsos
Customer Experience Publication

Bridging the Brand Experience Gap

Read our newest POV on how to align brand promise and customer experience for business success.
Testing Your Ads is Good Business: Increasing ROI and Brand Equity
Brand Equity Event

[WEBINAR 29/4 ]Testing Your Ads is Good Business: Increasing ROI and Brand Equity

Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.