Coronavirus

In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.

The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the January 2021 update below.

Entrepreneurial spirit is up among women and younger adults.

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the December 2020 update below.

The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the November update below.

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

How consumers and brands are surviving the ‘no normal’.