Customer Experience

Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.

Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Season 3 of our Customer Perspective podcast is out now. Here, you can hear about all things related to Customer Experience, and Channel Performance.

Delivering a Return on Customer Experience Investment: ROCXI.

Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.

The science of strong relationships in challenging times.

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.