Customer Experience


Customer Experience Publication

Listen to us - A selection of Ipsos' finest podcasts

Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.

[Webinar] Ipsos CX Global Voices 2022

Hear from our global customer experience experts, as they unpack the results of the Ipsos 2022 CX Global Voices Survey conducted among 1,000+ CX professionals, from over 65 markets.
Cases Publication

BANG & OLUFSEN CASE: Mystery Shopping strengthen shop performance

Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
Cases Publication

DANISH CROWN CASE: Developing an advertisement universe for Tulip

Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Customer Experience Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the beginning.
E-Commerce Publication

Five online shopping barriers UX can solve

Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
Customer Experience Publication

Bridging the Brand Experience Gap

Read our newest POV on how to align brand promise and customer experience for business success.
Social Media Survey

Ipsos.Digital - Bringing value to Novozymes

In this clip, our strong client Novozymes shares how Ipsos.Digital solutions have brought value to its business.