The 2025 Ramadan Handbook – Egypt Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12 February 2025

Shopper
Consumer Behaviour

The report reveals that 75% choose in-store shopping during Ramadan over online shopping. Despite the perception of ad overload, advertisements contribute to brand memorability and influence the purchasing decisions of 3 in 5 shoppers. When it comes to Ramadan personas, The “Content Explorer” (35%) makes up the largest persona in Egypt. People who fit this persona are digital enthusiasts who engages deeply with Ramadan-related programs and content on social media.

Click below for the full Egypt and MENA reports.

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The 2025 Ramadan Handbook – Egypt Edition The 2025 Ramadan Handbook – MENA Edition
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Consumer & Shopper

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